Good Day World Cup 2026 (ملعب الشخصيات)

During the FIFA World Cup, every coffee brand competes for consumer attention around football conversations. Good Day needed to stand out with a campaign that was not only football-related, but culturally relevant, memorable, and capable of extending across multiple touchpoints while naturally integrating its product portfolio.

Objective:

Increase brand awareness during the World Cup.

Drive product relevance across different coffee variants.

Encourage audience engagement and social sharing.

The Insight:

Football doesn't just bring people together, it transforms them.

For 90 minutes, every football fan becomes a different version of themselves: the analyst, the nervous fan, the seasonal supporter, the content creator, and the tactical.

People don't only remember the match, they remember the personalities they watched it with.

The Idea:

ملعب الشخصيات

Instead of focusing on football itself, the campaign celebrated the personalities that appear during every match.

Each Good Day product became a unique football viewing character, creating humorous, relatable moments inspired by real Jordanian match gatherings.

Every character represented a different consumer behavior while naturally matching the personality of a specific Good Day product, making the portfolio more memorable and emotionally connected.

Our Approach:

We developed a fully integrated World Cup campaign that included:

Five original football personalities

Individual product reels

Character identity system

Static social content

Match-day coverage across Jordan

World Cup viewing activations

[ +9.3 M ] Youtube views

[4.2 M ] META Post Engagement

[ 55 M ] Snapchat Impressions