TAJ Real Estate (Rebranding Konya Real Estate)

Transition of Konya Real Estate into TAJ Real Estate.

Brand transitions are not just about introducing a new name, but about telling the story of change in a way that people understand and trust. Strategy, timing, and storytelling all mattered.

From the teaser phase to the reveal, Sudace worked on shaping the journey across social media, billboards, and digital campaigns to gradually introduce the new identity.

Team Credits:

Client: Taj Real Estate Jordan
Agency: Sudacê 
Account Director: Sara Abu Atta 
Senior Account Executive: Raneem Murrar 
Senior Graphic Designers: 
Dareen Al Barghouthi & Farah Zaghalil