Client: Umniah, Agency: Adpro& Group, In Collaboration with: Moonstone Production & Scarab Records.

When Jordan qualified for the World Cup for the first time in the country’s history, Adpro& knew the anthem had to be more than just a football chant.

“Darb Al Asateer” tells the story of a nation that has always moved forward through resilience, ambition, and belief. A rallying cry for every person who kept pushing, even when the odds said otherwise.

The track brings together voices across four generations of Jordanian music, including the revival of the late Miteb Al-Saggar, “The Voice of Jordan.”

To revive Miteb’s voice, decades of music, archived interviews, and voice recordings were used to train an AI model capable of faithfully recreating his voice, not to imitate the past, but to honour and preserve it for a new generation.