Adpro& Group has been appointed by Fine Levant – Fine Hygienic Holding Levant Markets – to lead the creative, social and media mandate for its flagship brands Fine Tissues for Jordan, Syria, Lebanon, Palestine, and Iraq following a competitive multi-agency pitch.
Elia G Nuqul, Deputy CEO of Fine Hygienic Holding and the GM for Fine Levant, said the agency demonstrated a clear understanding of those realities during the pitch process. He added that "The Levant is one of the most complex and fast-moving regions in our business. We needed a partner that is not only creative, but also agile and strategically sharp. Adpro& Group showed a deep understanding of our markets, our vision, and how creativity, when done right, can become a true economic multiplier for brands operating in challenging environments. Their thinking gave us confidence that they can help us unlock the next phase of growth for Fine across the Levant region.”
Adpro | OMD, part of the group, will lead media planning and buying.
