A dialogue session was held by the Advertising & Marketing Services Companies Association (AMSA Jordan) and representatives from the Jordan Media Commission on the 17th of May, 2026, that brought together representatives from advertising agencies, digital content production and management companies, content creators, and influencers to discuss the mechanisms for implementing the new content creator licensing system as part of the new Digital Media Law introduced by the Jordan Media Commission, which is a step that aims to regulate the digital media sector and keep pace with its rapid growth in Jordan.
At this meeting, Mr. Bashir Al-Momani, the Director General of the Jordan Media Commission, provided a detailed explanation of the new system. This included licensing mechanisms, the categories covered, cases exempt from licensing, associated fees and regulatory procedures, and the professional and regulatory benefits the system aims to achieve within the digital content creation and media sector. He emphasized that the system aims to establish a clear regulatory framework for the sector and to enhance professionalism and legal clarity; keeping pace with the rapid developments in digital media.
For his part, Falah Al Sughyar, President of the Advertising & Marketing Services Companies Association (AMSA Jordan), stressed the importance of strengthening dialogue and partnership between the public and private sectors. He noted that the advertising, marketing, and digital media sector has become one of the fastest-growing economic sectors in the Kingdom. He added that the number of companies operating in the sector has exceeded 4,000, providing employment opportunities for thousands of Jordanians. He pointed out that the majority of those working in the sector are young people between the ages of 20 and 35, with a high percentage of female participation, reflecting the sector's growing role in supporting the digital economy and providing job opportunities.
The meeting featured questions and a sharing of opinions from company representatives, content creators, influencers, with the officials from the Jordan Media Commission. Inquiries and observations were raised regarding the mechanisms for implementing the new system and its impact on the work and investment environment in the digital media sector, given the significant expansion of social media platforms and the increasing number of content creators in the Kingdom. Attendees' inquiries were answered directly and transparently.
The Jordan Media Commission also announced the allocation of a direct contact number to receive inquiries from industry professionals and content creators, and to provide information and clarifications related to the new system and licensing procedures, with the aim of facilitating communication and enhancing transparency with all stakeholders in the sector.
The new Digital Media Law went into effect on the 23rd of May, 2026.
