The Information and Communications Technology Association of Jordan (intaj) launched a completely new corporate identity to mark its 25th anniversary, in cooperation with the marketing services company Sudace.
In a statement issued on Monday, the association emphasized that the new corporate identity is not limited to a visual update or a new logo, but rather represents a renewed vision that reflects the future aspirations of the sector and the digital economy in general. It will embody the complementary role it has played since its founding in 2000 under the Royal Reach Initiative, serving as an umbrella for ICT and technology-based companies.
Eid Sweiss, Chairman of the Association's Board of Directors, said that the collaboration with Sudace, which is implementing the identity project, aims to design an identity that reflects both the present and the future and provides the association with a stronger tool for communicating with its local, regional, and international partners.
For his part, Muhannad Al-Nsour, Managing Partner at Sudace, explained that this project represents an opportunity to redefine the way we express the identity of private sector companies operating within the digital economy, both locally and globally.
