The Jordan Football Association (JFA) and Matrix Cola have signed a three-year sponsorship agreement, making Matrix the official beverage of the national team.
Matrix is one of the most prominent soft drinks produced by Jordanians, reflecting the efficiency of the national industry and its ability to compete in local and regional markets. It also embodies the pride of Jordanian production, which adheres to the highest quality standards and the ambition to expand globally.
, stressing that this partnership represents an important step that coincides with the national team's historic qualification for the 2026 World Cup and reflects the growing confidence in the Jordanian football system and its progress.
Samar Nassar, the Secretary-General of the JFA, praised Matrix's addition to the Al-Nashama family of partners saying, "We are pleased to announce our partnership with one of Jordan's most prominent companies, which has clearly demonstrated the efficiency of the national product and its ability to compete with major brands regionally and internationally. This aligns with the Federation's vision of building strategic partnerships with leading institutions that believe in the message of sports and its role in representing Jordan at the highest levels."
She added that "This partnership falls within the Federation's comprehensive commercial strategy, which seeks to build effective partnerships with the private sector to achieve financial sustainability for the system and consolidate Jordanian football's position as an attractive environment for sports investment."
Thaer Al-Ani, General Manager of the Defaf Al-Nahrayn Company, emphasized that the partnership with the Jordan Football Association and the naming of "Matrix" as the official beverage of the Al-Nashama national team represents a great source of pride and a true expression of our commitment to supporting national sports and enhancing the presence of Jordanian products at various major sporting events. He added that this agreement opens new horizons for fruitful cooperation with the Federation and reflects the shared ambition to advance Jordanian football towards greater success at the local and international levels. He noted that supporting the Al-Nashama team represents a unique opportunity to enhance national identity and highlight the competitiveness of Jordanian industry and the provision of distinguished products.
Daf Al-Nahrain Company (Matrix) is one of the leading beverage companies in Jordan, offering a wide range of products, including soft drinks. Since its establishment in Jordan in 2008 as a family-run business spanning generations, DNC has been committed to establishing high standards of quality, becoming one of the most prominent brands in the food and beverage industry in Jordan and the region
