Pikasso Jordan is proud to announce the expansion of its partnership with Mecca Mall through the installation of two new LED screens within the mall’s vibrant Food Court area. Since the beginning of the concession in March 2023, the collaboration has continued to evolve in response to increasing advertiser demand for premium digital visibility inside Amman’s busiest retail and entertainment destinations.
The addition of the two new LED screens further strengthens Pikasso Jordan’s premium digital out-of-home (DOOH) offering at Mecca Mall, creating new opportunities for brands to engage audiences in a high-traffic, high-dwell environment. Strategically positioned on two prominent locations within the Food Court, the screens offer maximum visibility and impactful exposure.
Home to 45 restaurants and cafés, the Food Court serves as a central destination for visitors to dine, socialize and spend extended periods of time within the mall. Key tenants include McDonald's, KFC, Hardees’, Burgerizz and Crispy Chicken, among many others, making the area one of the mall’s strongest audience concentration points.
With an average daily footfall of approximately 34,000 visitors at Mecca Mall and an estimated 40% of visitors dining within the Food Court, the new LED locations provide advertisers with exceptional reach and engagement opportunities.
Mohammed Kurdi, Investor Director at Kurdi Group commented:
“Our partnership with Pikasso Jordan continues to grow as we work together to elevate the overall experience within Mecca Mall. The addition of these new LED screens enhances the visual appeal and digital atmosphere of the Food Court while creating stronger engagement opportunities for brands. We value Pikasso Jordan’s expertise and ongoing commitment to innovation and we are confident this new upgrade will further strengthen the mall’s position as a leading destination for visitors and advertisers alike.”
Rania Daniel Kildani, General Manager of Pikasso Jordan, commented:
“We would like to thank Mecca Mall for their continued trust in Pikasso Jordan since the beginning of our partnership in 2023. The expansion of our digital network within the mall reflects the growing demand from advertisers seeking stronger audience reach and more impactful communication platforms. The Food Court represents one of the most strategic environments within Mecca Mall due to its high dwell time and strong visitor traffic. These two new LED screens allow brands to connect with audiences in a highly engaging setting while further supporting our commitment to continuously grow and evolve our premium DOOH offering across Jordan.”
