Pikasso Jordan is proud to announce the renewal of its partnership with City Mall for an additional 10 years, alongside the launch of a new LED screen in the mall’s vibrant Food Court area. This installation marks the fourth LED location within City Mall, further strengthening Pikasso Jordan’s premium digital out-of-home (DOOH) offering in one of Amman’s most visited shopping destinations. The renewed collaboration reflects nearly two decades of partnership, evolving alongside City Mall’s ongoing commitment to innovation and enhanced visitor experiences.
The new Food Court LED screen addresses the growing demand from advertisers and the high occupancy levels across Pikasso’s existing digital networks at City Mall. As brands increasingly prioritize impactful, data-driven communication channels, this addition offers an enhanced platform to engage audiences in a high-traffic, high-dwell environment.
Strategically positioned at the entrance of the Food Court, the screen is visible from both sides of one of the mall’s most dynamic zones, home to over 22 F&B outlets. It captures the natural flow of visitors as they gather to dine, socialize, and spend extended periods within the area. With an average daily traffic of over 23,700 visitors at City Mall and nearly 11,000 daily visitors to the Food Court alone, this area represents one of the most concentrated audience hubs within the mall.
In fact, approximately 46% of the mall’s total visitors pass through the Food Court, making it a key location for brands seeking maximum visibility and engagement.
Rami Duqum, Deputy General Manager commented: “Our partnership with Pikasso Jordan has spanned nearly two decades, and throughout this journey we have continuously sought ways to enhance the experience we offer both visitors and brand partners. The addition of this new LED screen within the Food Court reflects City Mall’s ongoing commitment to innovation and to creating a more digitally integrated environment. As the mall continues to evolve, incorporating dynamic digital platforms reinforces our vision of delivering a modern, engaging and future-focused retail destination.”
