Seagulls, in collaboration with The Neuron, brought together leading industry professionals for an exclusive DOOH Masterclass presented by DOOH Academy and led by global DOOH expert Jeff Gunderman, Founder of DOOH Academy.

The event held on the 23rd of July, 2026, at the Fairmont Amman hotel included a focused session exploring how Programmatic Digital Out-of-Home is transforming the way brands plan, buy, and measure media. From understanding the power of programmatic DOOH to unlocking smarter, more targeted, and data-driven campaign opportunities, the session highlighted how brands can move beyond traditional outdoor advertising and embrace more flexible ways to connect with their audiences. The event also included high level panel sessions which featured industry leaders whether agencies, clients or consultants from Jordan and the region. Panelists represented companies including Publicis Media, Adpro& Group, Bigfish Marketing Solutions, DMS Group, Capital Bank of Jordan and others.

It was a day dedicated to challenging perspectives, sharing real-world insights, and exploring how innovation is transforming the Digital Out-of-Home landscape. Seagulls continues to empower brands with the knowledge and tools needed to navigate the evolving media landscape and make the most out of every opportunity DOOH has to offer. Seagulls is also proud of its people behind every detail, conversation, and moment that made the DOOH event a success.