Adpro& Group has been appointed as the integrated creative, social, and media agency of record for Alyoum Foods, Alyoum Bakery, and Centro Stores.

Following a multi-agency competitive review, Adpro& Group, alongside its subsidiary Adpro& OMD. has been appointed as the integrated creative, social, and media agency of record for Alyoum Foods, Alyoum Bakery, and Centro Stores.

This marks the beginning of a new strategic and creative chapter for the beloved Jordanian food brands.

This partnership signifies a full-circle moment for Adpro& Group, having launched and managed Alyoum from 2015 to 2019 during its formative years.

Mahmoud Al-Khalil, Chairman and CEO of the Alyoum FMCG Group, said, “Marking a new milestone of marketing innovation, Alyoum is evolving to expand its product portfolio in Jordan and across the region. With Adpro& Group’s long-standing partnership and deep understanding of our brand strategy, we are excited to embark on a new era filled with inspiring ideas, creativity and cultural insight that reflects the authentic spirit of our region.”

Rana Hamarneh, Group CEO and Partner at Adpro& Group, said, “Winning Alyoum and its subsidiaries again feels like coming full circle. This win reflects what happens when integration meets intention.

Hamarneh added, “Our goal is not just to connect data, media, and creativity, but to translate them into stories that shape behavior and drive results where it matters most, in the hearts and carts of shoppers. Alyoum’s journey mirrors ours, rooted in authenticity, driven by progress, and ready for what’s next.”

Alyoum was launched by Sama Jordan Food and Industrial Investments Group in 2015. Sama Jordan, founded in 2011, is a diversified food and industrial group with a vision to deliver high-quality and distinguished fresh products.

The announcement was made in a LinkedIn post.